Description

MSc Marketing Management

The Marketing Management programme from The University of Hull will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Duration

1 year

Starting Date

September

Tuition Fee

Home/EU: £10,250 per year
International: £11,000 per year

Location

Hull, United Kingdom

About the programme

The Marketing Management programme from The University of Hull also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making in areas including market research, digital marketing, international marketing and global trade.

The unique, holistic approach to marketing helps you achieve an organisation’s short-term objectives and long-term goals.

You will be introduced to the main theories and perspectives of marketing, and to their value and limitations in use.

Future prospects

This programme prepares you for a career as a marketing manager.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring and CV writing workshops. Students can also gain experience of working with business through a year in industry or short-term internships and projects.

Courses Included

Marketing Management in Action
Buyer Behaviour and Ethics
Contemporary Global Marketing Practice
Interactive Integrated Marketing Communications and Digital Marketing
Advanced Relationship Marketing
Marketing Analytics

Interested? Get started today!

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